Magician Marketing: How To Cast Marketing Spells with Integrity

Your marketing is more powerful than you realize.

We all know that words have the power to hurt or heal.

But did you know that the way you communicate with your audience via your marketing content has a profound effect on their mental/emotional state and overall physiology?

May we all have the wisdom to wield this power wisely. 

The content you create for your audience can be: powerfully soothing, calming, playful, delicious… and bring the person on the other end of it, a sense of profound peace, hope and joy. It generates a sense of “I’m home”. Of feeling deeply understood. How beautiful is that? Keywords here: safety and security.

Every piece of content you put out into the world is either regulating or dysregulating the nervous system of the person consuming the content.

Even as I’m typing this, I’m imagining that your body is soft and warm and easeful as you read these words. That’s the energy I want to generate.

On the other hand, our marketing could also activate a stress response and be very fear-based. It can generate feelings of uneasiness, worry and make the person we love and want to help feel ungrounded. This is unfortunate at baseline, but one of the unintended side effects is people may begin to associate those feelings with you and your brand. 

If you’ve ever explored the topics of Hypnosis and NLP you’ll know how potent words are. 

So the question is: How are you hypnotizing your clients? What kind of programming are they receiving from you (via your marketing, website, conversations, etc)

Marketing mindfully and with awareness; this doesn’t mean that we tiptoe around people, coddle or infantilize them. We don’t sweep important topics under the rug, pretend they don’t exist, or leave them on addressed.

I’m not saying to be inauthentic or refrain from expressing yourself creatively and powerfully.

But to… pause and consider the person who’s on the receiving end.

What effect do you wish to have on their mind and body?

Are you focusing on their dreams, hopes, and goals, or playing on their fears, worries and concerns? Are you focused more on the problem… or on the solution? 

What effect do you want to have on them mentally, emotionally, physically?

This is just a call to be aware that you’re casting spells all day with your words and thoughts.

And that whatever we give our attention to, grows. 

Every piece of content you create has an energetic vibration... that affects everyone who comes in contact with it.

As you continue creating your marketing strategy, I invite you to pause and reflect on the energy you’re infusing into your words. Are you offering a message that calms, empowers, and uplifts? Or are you unconsciously feeding into fear and uncertainty? The responsibility we hold as marketers and business owners is immense. Our words are spells, shaping the reality of those who follow us. Let’s commit to being mindful, crafting messages that offer a sense of peace, hope, and possibility.

Love,

Melynda

PS: Questions or comments? Let me know! I'd be thrilled to connect with you in real life!