Let me know if this sounds like you...
"I don't think my doula business will actually pop off, so I need to get trained in something else and add it to my menu. Being "just" a doula isn't "enough"."
That second service/product probably won't generate much revenue either, so I think I'm going to get trained and certified in a third thing just in case and add that to my menu.
That probably won't....
etc
etc
"WTF, I offer 20 different services and products and I'm still not making any money!"
Big facts:
More products doesn't mean more money. More certifications doesn't mean more money.
Think about it like this: If you can't sell ONE thing consistently, how the hell are you going to sell 10?!
Focusing on That One Big Sexy Thing, giving it 100% of your time, energy, and attention... combined with a CONSISTENT, evidence-based marketing strategy that brings you great JOY.... now that's when you'll start seeing results!!
Shiny object syndrome and an inability to nurture something until it fully blooms.... may be what's holding you back.
Babe, it's time to focus on The One Thing!
- One Ideal Client (AKA "Perfect Fit Person").
- One perfectly priced Premium Product.
- ONE automated PIPELINE selling that ONE Premium Product to your ONE Perfect Fit Person.
Time to simplify... and commit.
Eliminate distractions.
What might happen if you quit switching gears?
What's that one big sexy product/service you can get LASER focused on, and give your undivided attention to?
Say “yes” to everything is the same as saying “no” to everything.
What do you need to say NO to, so you can say YES to your One Thing?
TL;DR: DO LESS, BUT BETTER.
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A world class marketing mastermind + university level online business course for advanced entrepreneurs who're ready for a CEO glow up and premium uplevel. "Basically Hogwarts for Doulas, except this is where you go to learn business magic." - LaTonya Richards
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